And his three major keys to making TikTok your most effective marketing tool, regardless of industry.

Everyone’s on TikTok.

At least, that’s how it feels to Atlanta-bred hip-hop producer Kato On The Track, who provided the beat to one of the app’s hottest trends right now.

Kato, who’s worked with icons like B.o.B, Masta Killa and Inspectah Deck of Wu-Tang Clan, Joyner Lucas, and Jack Harlow…

And why it’s necessary for consistency.

Offseason workouts started three weeks after the season ended.

I played football in college, and regardless if we missed the playoffs at the end of October or if we made it to the final four in the country playing through the first week of December, workouts for the next season…

And the four essential components of a successful content marketing strategy.

Twitter just announced it will allow its entire staff to work from home permanently, according to the BBC. It’s forcing us to seriously consider what the future of office life looks like.

Pre-virus, flexible work from home policies were gaining popularity. There was 44% growth in remote work within the…

The purpose of a content marketing strategy is to gain trust among potential consumers, clients, partners to facilitate lasting, mutually-beneficial relationships.

It’s difficult for organizations to create quality content marketing materials when, at the end of the day, the real goal of any marketing strategy is to increase an organization’s…

Jack Martin

Writer, marketer, and semi-famous on TikTok || contact: || Published in @FastCompany, @AppleNews, @BusinessInsider

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