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4 Remarkable Rules of Success From The Late Nipsey Hussle
They’re deeper than rap.
Most rappers are pretty transparent about what they invest in: iced-out Rolex watches, expensive foreign cars, designer tees and the occasional blow-out party at LIV or King of Diamonds.
Rapper Nipsey Hussle wasn’t like most rappers.
“I’d rather invest in real estate,” Hussle said, in response to a question asked by hip-hop journalist Davey D at the Russell Simmons’ Get Your Money Summit in 2006. By that, Hussle didn’t mean a house in the Hollywood Hills for him and his entourage. He meant commercial real-estate in south-central L.A. on the corner of Crenshaw and Slauson, where he grew up.*
Fast forward to 2017, Hussle, along with real-estate investor David Gross, opened Vector 90: a STEM incubator and coworking space for inner city kids, with the goal of bridging the gap between youth in his community and the serial entrepreneurs.
Vector 90 wasn’t the only Hussle’s only entrepreneurial endeavor, though. Aside from giving back to his community—earning him the nickname Neighborhood Nip—Hussle opened his own clothing store, Marathon, where he sold hats, tees, jerseys, music, bringing the community together.
