And his three major keys to making TikTok your most effective marketing tool, regardless of industry.

Kato’s Instagram

Everyone’s on TikTok.

At least, that’s how it feels to Atlanta-bred hip-hop producer Kato On The Track, who provided the beat to one of the app’s hottest trends right now.

Kato, who’s worked with icons like B.o.B, Masta Killa and Inspectah Deck of Wu-Tang Clan, Joyner Lucas, and Jack Harlow, exploded to a six-figure following on TikTok over the past nine months.

Now, he’s arguably the most viral producer on the internet, with over half a million followers across social media, and over 200 million views on original sounds he’s created on TikTok alone.

I reached out to see how…


And why it’s necessary for consistency.

Photo by Jonathan Chng on Unsplash

Offseason workouts started three weeks after the season ended.

I played football in college, and regardless if we missed the playoffs at the end of October or if we made it to the final four in the country playing through the first week of December, workouts for the next season started less than a month after the current season ended.

What amazed me was that our coaches would plan our entire offseason, from workouts to conditioning sessions, practices, film sessions—everything—within those three weeks.

Immediately after the season ended, they got right back to work.

They wanted us to be prepared.

Our coaches wanted us to walk…


And the four essential components of a successful content marketing strategy.

Photo by Vaea Garrido on Unsplash

Twitter just announced it will allow its entire staff to work from home permanently, according to the BBC. It’s forcing us to seriously consider what the future of office life looks like.

Pre-virus, flexible work from home policies were gaining popularity. There was 44% growth in remote work within the past five years, and over 90% growth over the last ten years, a FlexJobs analysis showed.

With COVID acting as a catalyst, experts suggest working from home will become the new normal sooner rather than later as more companies will likely follow Twitter’s example.

It’s going to cause a seismic shift in how we prioritize marketing.

With fewer people out-and-about on a…


Where would we be without them?

No two people share the same experience. We’re all unique, navigating life on earth through our own set of values, perceptions, and our own purpose.

And yet, we all seem to have learned the same lessons from Mom.

From helping us make the right choice in the face of a big decision to catching us when we fall, here are 19 life-changing lessons I’m willing to bet most—if not all of us—learned from our moms:

1. Say please and thank you.

Being polite has gotten me pretty far in life—from front row concert tickets to job promotions and other opportunities I otherwise wouldn’t have had.

I…


Photo by Mark Fletcher-Brown on Unsplash

The purpose of a content marketing strategy is to gain trust among potential consumers, clients, partners to facilitate lasting, mutually-beneficial relationships.

It’s difficult for organizations to create quality content marketing materials when, at the end of the day, the real goal of any marketing strategy is to increase an organization’s bottom line.

How do you go about creating content that’s supposed to drive revenue without advertising or selling anything?

It’s a tough question to answer.

At the end of the day, content marketing isn’t about promoting a product. It isn’t talking about how your execs are SMEs. It’s not third-party…


Photo by Daria Nepriakhina on Unsplash

Consistency is the key to making noise on the internet.

Yet I watch as young writers, artists, musicians who create amazing content constantly struggle to keep a regular cadence when it comes to posting or publishing. They might write an engaging article one day only to go silent for weeks before publishing again.

I’m plenty guilty of this, too. But, having published 300+ articles over the past couple of years, I can promise you this:

If you want people to pay attention, you need to be consistent.

Whenever I got into the swing of publishing articles on a consistent basis…


Here’s why it’s OK if your writing isn’t perfect.

Photo by Patrick Fore on Unsplash

When it comes to writing, the most daunting thing starting out for me was coming to grips with the fact that people might actually read what I publish.

Yes—the fact that whatever text my brain excreted through my fingers and onto the screen in front of me was going to be read by another human was scary to me.

Frankly, it’s scary to a lot of people.

But writing was always a strength of mine.

Actually, writing was probably the only real strength I had in academia and luckily, I realized I could maybe—just maybe—forge a career path around it. I wasn’t exactly sure what I’d do, but…


Photo by Samuel Austin on Unsplash

A few years back I had really bad stomach problems.

I won’t go into excess detail, but my stomach always hurt and I had terrible acid reflux on a regular basis. I couldn’t even take a sip of water in the morning without my throat burning a minute or two later. Sometimes I’d go days without eating—partially because I was sick of the reflux, and partially because I simply wasn’t hungry.

As a college athlete, it was devastating. The offseason between my sophomore and junior year was when my stomach really started to take a turn for the worse. At…


Being afraid to step outside of your comfort zone is holding you back.

Photo by Andreas Forsberg on Unsplash

Pre-virus, I was invited to attend SoundAdvice — an exclusive forum for hip-hop artists and music producers to learn from music-prenuer and hip-hop producer, Kato on the Track:


Photo by Sasha Freemind on Unsplash

A lot of us fantasize about what it’d be like to work remotely. We resent the fact that we have to spend an hour-and-a-half getting ready in the morning and commuting to an office instead of being able to roll out of bed, open our laptops, and do exactly what we were going to do at work, but from home. Some of us even daydream about it.

But with the global pandemic that is CO-VID19 forcing people around the world to shelter in place, that dream of working remotely has become a reality for most— and will be for the…

Jack Martin

Writer, marketer, and semi-famous on TikTok || contact: dolanmjack@gmail.com || Published in @FastCompany, @AppleNews, @BusinessInsider

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