And his three major keys to making TikTok your most effective marketing tool, regardless of industry.

Everyone’s on TikTok.

At least, that’s how it feels to Atlanta-bred hip-hop producer Kato On The Track, who provided the beat to one of the app’s hottest trends right now.

Kato, who’s worked with icons like B.o.B, Masta Killa and Inspectah Deck of Wu-Tang Clan, Joyner Lucas, and Jack Harlow…

And why it’s necessary for consistency.

Offseason workouts started three weeks after the season ended.

I played football in college, and regardless if we missed the playoffs at the end of October or if we made it to the final four in the country playing through the first week of December, workouts for the next season…

And the four essential components of a successful content marketing strategy.

Twitter just announced it will allow its entire staff to work from home permanently, according to the BBC. It’s forcing us to seriously consider what the future of office life looks like.

Pre-virus, flexible work from home policies were gaining popularity. There was 44% growth in remote work within the…

Where would we be without them?

No two people share the same experience. We’re all unique, navigating life on earth through our own set of values, perceptions, and our own purpose.

And yet, we all seem to have learned the same lessons from Mom.

From helping us make the right choice in the face of a…

The purpose of a content marketing strategy is to gain trust among potential consumers, clients, partners to facilitate lasting, mutually-beneficial relationships.

It’s difficult for organizations to create quality content marketing materials when, at the end of the day, the real goal of any marketing strategy is to increase an organization’s…

Consistency is the key to making noise on the internet.

Yet I watch as young writers, artists, musicians who create amazing content constantly struggle to keep a regular cadence when it comes to posting or publishing. …

Here’s why it’s OK if your writing isn’t perfect.

When it comes to writing, the most daunting thing starting out for me was coming to grips with the fact that people might actually read what I publish.

Yes—the fact that whatever text my brain excreted through my fingers and onto the screen in front of me was going to…

A few years back I had really bad stomach problems.

I won’t go into excess detail, but my stomach always hurt and I had terrible acid reflux on a regular basis. I couldn’t even take a sip of water in the morning without my throat burning a minute or two…

Being afraid to step outside of your comfort zone is holding you back.

Pre-virus, I was invited to attend SoundAdvice — an exclusive forum for hip-hop artists and music producers to learn from music-prenuer and hip-hop producer, Kato on the Track:

A lot of us fantasize about what it’d be like to work remotely. We resent the fact that we have to spend an hour-and-a-half getting ready in the morning and commuting to an office instead of being able to roll out of bed, open our laptops, and do exactly what…

Jack Martin

Writer, marketer, and semi-famous on TikTok || contact: || Published in @FastCompany, @AppleNews, @BusinessInsider

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