The Problem With ‘First World Problems’

You know that “first world problems” campaign by WaterisLife back in 2012?

Remember? This one:

Well, I thought it freaking rocked. I’ve always been super into analyzing marketing campaigns and commercials — well before I became an integrated marketing student, actually.

Anyway, this campaign really spoke to me. So, I decided to start calling myself out when I complain about my own “first world problems.”

I got my siblings and friends on board too.

Here were some of the best (worst) over the past couple of years:

• “DAMNIT! That’s the third time I’ve burned my tongue on caramel macchiato this week. UGH.”
• “Excuse me, there is a seed in my lemon wedge — can I have a new ice water and a lemon with no seed this time? Thanks.”
• “Oh my Godddddd will somebody PLEASE tell me why our WiFi is so slow?!?”
• “Never getting a salad bowl from Chipotle ever again. They forgot my…