What Attending A Forum For Hip-Hop Producers Taught Me About Successful Thought Leadership Marketing
Being afraid to step outside of your comfort zone is holding you back.
Pre-virus, I was invited to attend SoundAdvice — an exclusive forum for hip-hop artists and music producers to learn from music-prenuer and hip-hop producer, Kato on the Track:
I interviewed Kato just over a year ago about personal branding. At the time, I was working at a thought leadership agency and wanted to draw parallels between the creative world and the business world. I specifically wanted people in the business world to see what I see in artists:
They make the best thought leaders.
Don’t believe me? Take a glance at Kato’s Instagram page. It’s literally an online library of the best ways to market yourself, how to hone your craft, where to place content, how to protect your work, how to build an audience — most things thought leaders in a business setting are looking to do.
The only difference is that Kato’s content is targeted toward rappers, producers, sound…
